Work Samples

My role:

Research and write a comprehensive whitepaper on generative AI and large language models in healthcare.
Provide direction for the asset's overall look, feel, and layout.
Write landing page copy and sequences for SDRs to utilize in follow-up.
Collaborate with syndication partners on targeting and promotions.
Write and publish organic social media promotions; review and approve the paid social media promotion plan.
Write and publish an SEO-driven blog post to promote the asset.

My role:

Develop the overarching quarterly theme for the magazine.
Outline the entire publication and assign writers to each story.
Review, edit and approve all articles.
Consult on magazine layout, including cover alignment to the quarterly theme.
Secure approvals from CEO, chief marketing officer, head of comms, VP of product marketing.
Develop sales enablement guide for how to use the asset.
Review and approve organic social promotion.
Unveil the magazine during monthly All-Staff meeting consisting of 1,300+ employees.

My role:

Build and execute the strategy for a corporate thought leadership podcast.
Manage guest identification, outreach, booking, and scheduling.
Prepare interview questions and share guest and host prep documents.
Write copy for each episode, and create episode artwork.
Produce each episode, edit audio and video, and cut clips for promotional purposes.
Manage publishing and organic and paid distribution for each episode.
Provide regular reporting on key performance indicators.

My role:

Create an executive thought leadership platform for our Chief Medical Officer.
Ghost write long-form content for LinkedIn, the company blog, and healthcare industry publications.
Pitch and secure speaking engagements and develop keynote presentations.
Stage, optimize, publish, and syndicate content.
A Chilmark Research analyst called one ghost-written blog post “the best piece of general thought leadership from a vendor I've seen in some time.”
Collaborate on organic and paid social media efforts.

My role:

Bring the employer brand story to life through unique social creative.
Identify trending industry conversations around the ‘Great Resignation’ and return to work.
Determine optimal publish timing to capitalize on trending conversations.
Identify the most relevant channel(s) to publish on.
Write copy.
Provide direction for the overall look and feel of the creative asset.