Experience

 

I'm a B2B content marketer who has spent 25+ years doing two things: building editorial engines that drive real business results, and helping technology companies say something worth reading.

My career spans both sides of the industry — more than two decades advising brands as an agency strategist, followed by senior in-house roles at some of the most ambitious AI and SaaS companies in the market. That combination gives me something most leaders have only half of: the broad strategic perspective built across dozens of client engagements, sharpened by deep operational ownership at the company level.

I've built comms and content programs from scratch, led proprietary research initiatives, launched podcasts, managed website migrations, brand refreshes, and helped executives find their voice. The throughline across all of it is a journalist's instincts applied to a strategist's brief — and a zero-compromise standard for the work.

Replicant

Director, Corporate Marketing July 2024 – Present

Replicant is a leading conversational AI platform for contact center automation, at the forefront of AI, CX, and enterprise SaaS.

  • Designed and executed a hub-and-spoke content system, turning flagship editorial assets into multi-format, multi-channel narratives spanning blog, thought leadership, social, email, and web.

  • Built an executive thought leadership program targeting senior enterprise buyers, contributing to measurable lift in demo conversions and brand recall.

  • Orchestrated a full website migration and brand refresh in under nine months, modernizing the digital experience and improving engagement across all key funnel metrics.

  • Integrated content strategy with SEO, AEO, and demand gen initiatives, partnering with Product Marketing and GTM teams to map content to buyer journey stages.

  • Built and led a lean, high-output team of content specialists and creatives, setting a zero-compromise editorial standard in a fast-moving, resource-constrained environment.

Notable Health

Content Marketing Lead December 2022 – July 2024

Notable is a healthcare AI SaaS company. Owned end-to-end content strategy, SEO, customer marketing, and sales enablement.

  • Drove 36% year-over-year organic traffic growth through a disciplined SEO strategy and continuous data-driven refinement.

  • Grew LinkedIn organic following 100%+ through a creative, persona-driven editorial program.

  • Developed a steady pipeline of customer case studies and success narratives that positioned Notable as the category thought leader in healthcare technology and directly supported Sales pipeline.

  • Grew podcast listenership 50% by securing industry leaders as guests, delivering practitioner insights that audiences actively sought out.

Olive AI

Senior Director, Content & Social April 2021 – September 2022

Olive was a high-growth AI automation company for healthcare, backed by $900M+ in venture funding.

  • Commissioned and led the Internet of Healthcare Report — a proprietary research program conducted by Wakefield Research surveying 1,700 respondents across four cohorts: C-level executives, healthcare professionals, administrative staff, and a nationally representative consumer panel.

  • Architected Olive's enterprise content strategy, aligning corporate, brand, and product narratives across owned and earned channels.

  • Oversaw a format-rich content portfolio spanning the full buyer journey: corporate blog, Olive Quarterly print and digital publication, thought leadership, whitepapers, eBooks, videos, and webinars.

  • Developed Olive's first organic social media strategy, growing social presence 150% in year one.

  • Led employee advocacy platform implementation, generating $1.5M+ in earned media value in year one.

WE Communications

Vice President, Content & Channel Strategy May 2017 – March 2021

Global technology PR and communications agency. Led content and channel strategy for the technology sector.

  • Led a geographically distributed team of content strategists, creatives, and data analysts, delivering integrated omnichannel content programs for enterprise technology clients.

  • Served as digital and content lead for Intel and Trend Micro, overseeing visual storytelling, executive thought leadership, branded content, and paid and organic social strategy across global campaigns.

Access Brand Communications

Vice President, Digital Strategy May 2009 – April 2017

  • Founded and scaled the agency's global digital practice from the ground up, growing from a single practitioner to a full team while defining service offerings and generating new revenue.

  • Served as digital and content lead for PayPal, Intuit, Capital One, and more, building content strategies and multi-format storytelling programs for globally recognized B2B and B2C brands.

  • Conceived and launched PayPal's first official social media customer service channel (@AskPayPal) — a high-visibility, cross-functional initiative requiring close collaboration across Operations, Communications, and executive leadership.

Bite Communications

Account Director – Account Coordinator August 2000 – January 2009

Served enterprise B2B technology clients across PR, content, and communications, rising from Account Coordinator to Account Director over nine years.

Education

B.A., Mass Communications University of California, Berkeley